Why SEO is compulsory to grow a business online?

Digital Marketing Services in Bangalore | Magvin Digipro

This is the era online businesses and digital marketing, so there seo place a very important role to compete with is growing internet world.  SEO is an integral part of it digital marketing strategies.

There are hear of valid reasons for why SEO is compulsory to grow a business and to make our own representation on internet

Here in this article we Digital Marketing Services in Bangalore | Magvin Digipro  have explained 4 important benefits of SEO.

SEO allows you to be exactly where your customers are

The  original methods of marketing such as radio, television and print advertising have a great extent, fallen behind and are no longer as powerful or effective as they used to be. These marketing and advertising mediums are also very expensive compared to website Search Engine Optimization.

This is where Google steps in and takes the lead as it allows consumers to search for and find exactly what they are looking for within a matter of seconds. So, why wouldn’t anyone turn to Google first when initiating a product search?

The internet has given consumers a very convenient platform to browse between various products and services before actually visiting a physical shop to make the purchase.

More importantly, your website needs to visible. In order for your website to be the first thing that the searching consumer sees, it needs to rank first or, at the very least, somewhere at the top of Google’s first page of results.

Lastly, organic search dominates conversion activity. Consumer research indicates the following:

• Almost 20% of consumers’ purchases are influenced by Google
• About 50% of consumers depend on their unique search when making their final purchase decisions
• 60% of the time, searches are the only or the final event within a purchase path

SEO is more cost-effective than PPC advertising

PPC stands for pay-per-click and this is a type of marketing or advertising where advertisers pay the publishers a pre-determined fee each time one of their adverts is clicked.

With PPC, as long as you are paying, you will appear in search results, which makes it a relatively inorganic marketing method. Furthermore, it’s important to remember that 95% of all traffic is driven by organic search. The money that you will be spending on a PPC campaign will depend mostly on your industry as well as your level of competitiveness.

If you want to rank for keywords with a high search volume, you will end up spending a substantial amount of money on your campaign.

Also, what’s important to remember is that there can be radical variations in keyword costs within your industry as well as average costs per click.

However, PPC can be used as a useful addition to SEO, especially for short-term advertising such as product sales and promotion. Although these two can work well together, it’s safe to say that SEO is essentially where you want to invest your time and money. Using SEO will cost you less and produce more sustainable results.

SEO helps you build your brand

Unless your brand is as established as BMW or Apple, it’s likely that your potential clients are searching for products or services which are related to your business, rather than searching for your actual brand.

It’s at this point that you want your website to appear at the top of the search results because whether we like to admit it or not, majority of searchers associate high rankings with credibility.

Furthermore, brand awareness is increased through SEO. There is research that indicates that up to 80% of consumers perform thorough online research by repeatedly modifying their queries before finally making a decision on what they want. Efficient SEO will ensure that your website will appear for a wider variety of search queries related to your business.

SEO improves your website

Google is extremely particular during the ranking process and is frequently raising its standards to ensure that only high-ranking sites land up on top.

SEO focuses the business activities on the deliverable, by making keyword search results the objective of the website. Knowing what customers are looking for is the best preparation for helping a business delivers. Once these and other aspects are addressed, the result is that your website is significantly improved which in turn generates traffic, conversions and ultimately, sales which is what every business wants and needs in order to thrive.

Digital Marketing Services in Bangalore | Magvin Digipro