Best Digital Marketing Consultancy in Bangalore | Magvin Digipro
Local listing is one of the most cost-effective ways of getting visible online especially for the businesses that serve a given area. Local listing management involves several activities aimed at enabling the business to appear in more local search engines results.
WHAT IS THE IMPORTANCE OF LOCAL LISTING?
According to Google, 94 percent of the internet users use mobile devices such as smartphones and tablets. Over 80 percent use the internet to find local goods and services. Out of this, over 90 percent are usually in need of these products and services. They take actions to get the said services.
These clients will call the business, place an order online or walk to the business premise to get what they want. Therefore this is one of the ways to get solid leads for your business.
Local listing enables you to promote your goods and services to a particular target demographic group. You can single out a given geographic region such as a city or a town. You can also target some given zip codes.
Local listing has a huge impact on the development of the brand and maximizing its awareness. The more your target audience is exposed to your brand, the more it is likely to utilize your goods and services whenever a need arises.
This is also a cost-effective method of advertising. If your business does not serve the whole country, ranking in nation search results has no value. It is also a waste of your funds. Local listing services ensure that your efforts are directed to the potential clients that you can actually serve.
HOW CAN YOU DO LOCAL LISTING MANAGEMENT RIGHT?
Here are a few things that you can do to enhance the power of the local listing
OPTIMIZE YOUR LOCAL INFORMATION
You need to optimize each page of your website to reflect your location data. Such data includes the name of the business, phone number, and the address. Have this information put in the same location and format on each page. It helps gain credibility when search engine crawlers visit your site.
BUILD LOCAL MARKETING PAGES
Increase the number of platforms where you market your business locally. Some of the effective marketing pages include social media platforms such as Facebook and Twitter, Yahoo! Local, and Google Places among other free services.
CHECK THE ACCURACY OF YOUR LISTING
It is sad to put a lot of efforts in local listing only for your prospects to be sent in wrong locations and non-existing places. You have to ensure that the street address, email and phone number are correct. This information has to be checked periodically across different platforms. Any change of premise or address should also be captured as soon as it happens.
Also Refer:
WHY IS SOCIAL MEDIA OPTIMIZATION IMPORTANT?
Best Digital Marketing Consultancy in Bangalore | Magvin Digipro